Stash
This case study details the design of Stash, a savings and rewards feature, covering onboarding flows, gamification, and data visualization.
Users weren't engaging with savings features despite wanting to save more
Through onboarding data and user interviews, three barriers became clear
Onboarding friction
Setting up savings goals required too many steps, causing most users to drop off before finishing.
Motivation
There was no sense of progress or reward — saving felt like a chore rather than something to look forward to.
Visibility
Users couldn't easily see how their savings were growing over time, making it hard to stay committed.